Our goal was to create opportunities for people to try Wunderground Coffee. We observed people enjoy Wunderground's mushroom coffee in small-scale activations and pop-ups, which led to converting customers on the spot.

Wunderground's mushroom coffee is a high-touch product that was not always conducive to the online advertising space. Our target audience was not widely aware of mushroom coffee and was extremely skeptical about the product.

We decided Showfields Miami would be the perfect partner to create an immersive brand experience with multiple areas for sampling the product. The layout of Wunderground's Showfields shop was designed to bring Wunderground's unboxing experience to life.

The quintessential Wungerground sticker sheet, fixed atop the lid of every box mailed out to new customers features the Wunderground cartoon characters situated in a colorful landscape. At Showfields, the sticker sheet was brought to life in a 3D space by creating a mural out of the landscape. The customer would enter the paired down mural and conceptually becomes one of the characters within the landscape as they looked around, shopped and tried a little coffee. The tactility of the 3D mounds jutting out from the wall, the bright colors, and the aroma of the coffee was designed to be a sensory experience all within a 10’x12’ space.