Our primary objective was to maintain consistency in our photo art direction while showcasing our packaging redesign. We aimed to create visuals that were fresh and exciting for existing customers while remaining consistent with our brand system to attract new audiences. These images needed to be clear and immediately engaging for use on Sephora.com and landing pages, while also being visually stunning and thumb-stopping for social media platforms.

A secondary goal was to craft still-life shots featuring select products to illustrate how they could integrate seamlessly into daily life. We aimed to create another dimension for the brand—glamorous yet accessible and thoroughly enjoyable.

We needed to update imagery across TyrSourse.com, Sephora.com, and other boutique retailers to reflect our packaging redesign. Balancing freshness and consistency proved challenging, as the two can often be at odds in creative execution.

To ensure consistency, we collaborated with Heidi’s Bridge, the studio responsible for our previous product photography. We maintained continuity by using the same setup while introducing new background color gradients to align with the refreshed packaging designs. By slightly adjusting the lighting, we achieved an airy, glamorous, and dreamy aesthetic for the updated product shots.

We also developed still-life compositions featuring products like Skin Glow Bites, Hair Grow Bites, and Magnesium Dream Bites, specifically designed for paid ad acquisition. These images highlighted the fun and approachable nature of incorporating the products into a daily routine. They set the tone for how Sourse envisions its treats as a ritual that customers look forward to—reinforcing the brand’s core tenet that wellness should feel like a treat for both you and your body.